Pharmaceutical companies are always seeking effective marketing tools to promote their medical products. Among them, the company “Pharmak” stands out, as it recently launched a new image advertising campaign. The goal of this campaign is to showcase advanced technologies, innovative activities, and progress in the Ukrainian pharmaceutical industry.
The “Pharmak” advertising campaign has already reached millions of people and utilizes various advertising channels, such as television, radio, metro, YouTube, and social media. This allows them to achieve maximum audience reach and draw attention to the “Pharmak” brand.
Ukrainians often have stereotypes about domestic pharmaceutical production, and “Pharmak” intends to change this perception. They emphasize that Ukrainian pharmaceutical plants meet European standards and successfully export their drugs to other countries.
To develop the “Pharmak” advertising campaign, they collaborated with the marketing agency Make Sense. They chose various tools that helped them effectively convey their message to the audience.
Television Advertising
One of the key elements of the campaign was a commercial aired on television. This commercial was unconventional and intriguing, capturing the attention of viewers. It helped showcase advanced technologies and modern equipment at the “Pharmak” plant.
The company also actively used YouTube to promote their advertising campaign. The commercial was uploaded to YouTube, and it received a significant number of views. This allowed the message about “Pharmak” to reach a larger audience.
Pharmak’s advertising campaign has already reached millions of people and utilizes various advertising channels, such as television, radio, metro, YouTube, and social media. This allows them to achieve maximum audience reach and draw attention to the “Pharmak” brand.
Ukrainians often have stereotypes about domestic pharmaceutical production, and “Pharmak” intends to change this perception. They emphasize that Ukrainian pharmaceutical plants meet European standards and successfully export their drugs to other countries.
To develop the “Pharmak” advertising campaign, they collaborated with the marketing agency Make Sense. They chose various tools that helped them effectively convey their message to the audience.
Radio Advertising
Radio advertising also became a part of the “Pharmak” campaign. They decided to broadcast facts about their activities on the airwaves. This was an interesting and unobtrusive way to grab the attention of listeners and introduce them to “Pharmak”.
PR and Communications
In addition, the company used various traditional tools, such as outdoor advertising in subways, trams, and medical facilities. This allowed them to attract the attention of patients, pharmacists, and doctors to their products.
PR tools were also used to support the advertising campaign. The company placed articles in top media outlets and posted on social media to convey important facts about their activities to the audience.
Instagram Influencers
Furthermore, “Pharmak” invited Instagram influencers to visit their plant. It was a perfect way to showcase their manufacturing capabilities and high-level drug production.
The company also organized many tours for doctors, pharmacists, and students. They showed participants all the production processes and laboratories of “Pharmak”. This helped raise brand awareness among medical professionals and attract new potential partnerships.
Overall, the “Pharmak” advertising campaign proved to be very successful and effective. It helped the company change stereotypes about Ukrainian pharmaceutical production and attract more customers. “Pharmak” continues to grow and evolve, and we look forward to more vibrant and creative advertising campaigns from them in the future.