As the holiday season approaches and more marketers turn their attention to TikTok, a new partnership between TikTok and attribution platform Rockerbox has been announced to provide more advanced insights into the performance of TikTok campaigns with additional analytics from Rockerbox insights.

Rockerbox provides more direct performance insights, allowing it to better connect TikTok campaigns to real-world sales results through direct integration of data from the platform and the manufacturer.
And it will now have access to more direct TikTok insights, improving its measurement offering.
As TikTok explained:
“Through this partnership, all Rockerbox customers can now access deeper insights into TikTok’s impact on their customers’ buyer’s journey, allowing them to optimize their marketing strategies and get more out of their advertising investments.”
This new partnership will allow Rockerbox users to gain a number of new insights through tighter integration with the TikTok platform.
Among the various elements, Rockerbox will be able to provide advanced data on clicks and feed views (and their relationship to each other), comparative performance metrics, improved analytics, attribution tools, and more.
TikTok says it also plans to expand this in the future:
“As we grow our partnership, we intend to give all Rockerbox customers the opportunity to benefit from view-based measurement. Rockerbox customers will have access to exclusive activation strategies and methods that have proven results. Together with the powerful capabilities of TikTok’s attribution solution, brands will have all the tools they need to rethink and optimize their attribution strategy to ensure effective growth on TikTok.”
As noted, many brands are planning to use TikTok this holiday season to leverage its potential for viral distribution and increased sales. The key to doing so, besides making videos that stand out and match the behavior of TikTok users, is understanding audience reaction and then iterating on what works.
This new integration will provide more insight into this, and it can be a valuable addition for many marketing teams.